Keep the clients your minimum turns away.
A modern client investing experience — public sign-up, fractional orders, research, watchlists and client-facing AI insights — white-labeled to your firm and running on your custodian. For the next generation of your clients' households, the sub-minimum referral, and the rollover you can't staff a full relationship for.
Holdings
A real book, not a balance and a pie chart.
Per-position cost basis, unrealized gain and loss, and a trade ticket on every row — the same ledger the advisor sees, rendered for the person whose money it is.
Discovery
Surfaces ideas without giving advice.
Movers, screens and watchlists put opportunities in front of a self-directed investor, and every card says what it is: something to research, not a recommendation. That line is enforced in the component, so it cannot be lost in a redesign.
Guided Onboarding
From landing page to first trade.
A single guided wizard orchestrates the whole account-opening flow — the hardest part of any investing product, already built and wired end to end.
Register
Public sign-up — email and password create a client login. No advisor, no gatekeeping.
Verify (KYC)
Identity capture and an automated KYC decision — no manual review queue in the happy path.
Open & activate
A self-directed account is opened and activated at your custodian, with no advisor assigned.
Fund
Electronic transfer in — the account is funded and ready to trade.
Invest
Browse, research, and place a first fractional order in dollars or shares.
The Experience
Every surface a modern investor expects.
Not a demo — the full set of screens that make up a daily-driver investing app, already built on the BaaS, PM, and market-data stack.
Trade Ticket
Buy and sell in dollars or shares with a live quote and a pre-trade estimation preview — fractional to 8-decimal precision, with graceful fallback if a quote is momentarily unavailable.
Discover
A browsing surface for ideas and movers — the top-of-funnel experience that turns a funded account into an active investor.
Stock pages
Per-symbol detail with quote, chart, and context — the page a user lands on before deciding to buy.
Watchlist
Follow symbols and track them over time — lightweight, personal, and always a tap from a trade.
Activity
Full order history and positions — the transparency users expect from a brokerage account.
Transfers
ACH transfers in, surfaced cleanly so funding never feels like a detour out of the app.
Client-Facing AI Insights
Helpful context, with the right compliance posture.
The self-directed app generates plain-language insights for the end investor — a read on their portfolio, a thesis on a security they're viewing, and idea generation — so users get context without needing an advisor.
Because these accounts are self-directed with no fiduciary relationship, every AI response carries a clear “not investment advice” disclaimer — the correct posture, built in, not bolted on. Insights are generated when an AI key is configured, with a templated fallback otherwise.
Your portfolio leans toward large-cap technology, which has driven most of this quarter's gains but also concentrates your risk. Broad-market ETF exposure could smooth volatility if that concentration isn't intentional.
One Adaptive App
Self-directed and advised — in the same product.
The client experience adapts to the account. A self-directed user gets the trading app; an advised client gets performance, documents, and their advisor's models — no separate codebase, no separate login.
The investing app
- Discover, stock pages, watchlists
- Fractional trade ticket
- Activity & transfers
- Client-facing AI insights
The wealth dashboard
- Managed models & rebalancing
- GIPS performance & reporting
- Household views & statements
- Advisor-driven planning
Detection is automatic: an account with no advisor and no assigned model renders self-directed; otherwise, advised.
Built On The Full Stack
Not a skin — a front end on real infrastructure.
The self-directed app sits on the same services that power the advisor and ops experiences, so every trade, position, and dollar reconciles to one event-sourced ledger.
BaaS
Accounts, KYC, orders, funding, positions
Portfolio Mgmt
Models, rebalancing, performance, billing
Market Data
Live quotes and reference data
AI Insights
Client-facing portfolio & security intelligence
Ship It As Your Product
Walk the whole flow yourself.
Take a sandbox firm and go from public sign-up to funded account to first fractional order, exactly as your client would — the same flow your clients would walk, under your brand, before you commit to anything.